Logistics marketing agency for brokers, 3PLs and carriers, from the website to the dispatch desk

What does a logistics marketing agency do for a brokerage or 3PL?

A freight company sells to two groups at once. Shippers have to trust you with their freight, and carriers, or the drivers you hire, need a reason to work with you rather than the next company on the load board. Marketing for logistics companies has to win both sides, and here the systems behind the sales process matter as much as the pages in front of it. As a transportation marketing agency, we take on three parts of that work and leave one out:

• Software and automation: order intake, carrier files, broker records and the links between your tools, built for your company. See logistics software development.
• The website: service, carrier and careers pages and the forms behind them, written and built by us. See Web Design.
• Search: pages built around the freight, equipment and regions you serve, your Business Profile where you qualify, and how AI answers describe you. See SEO.
• Paid ads: outside our work. If your staff or an ads agency runs paid search or social ads, the pages we build are ready for that traffic.

Movers and household goods brokers have their own page, moving companies, and carriers have trucking companies. How we approach every industry is on our Industries page.

What do FMCSA’s broker rules mean for your website?

The rules for property brokers sit in 49 CFR Part 371, and two parts of it shape what a broker’s website may say.

Who counts as a broker

Under section 371.2, a broker is a person who, for compensation, arranges or offers to arrange the transport of property by an authorized motor carrier. A carrier isn’t acting as a broker when it arranges loads it is authorized to haul and has accepted and legally bound itself to transport. A company that does both is a carrier for some loads and a broker for others.

Name and status

Section 371.7 bars a broker from offering brokerage, advertising included, in any name other than the one its registration was issued in, and from presenting its operations as a carrier’s. In the rule’s own words: “Any advertising shall show the broker status of the operation.”

For a website, those two sections, with the limit on gifts in 371.9(b), come down to:

• The registered name, used the same way on every page.
• Broker status in plain view, wherever the site offers brokerage.
• No wording or photos that suggest you run trucks you don’t.
• No offer of value beyond an inexpensive promotional item, for a quote request or anything else.

We are not lawyers, and this summary is for planning a website: your counsel signs off on the wording. A page on your site is also no substitute for your registration with FMCSA.

What should logistics company web design include?

Logistics company web design starts from the rules above and from the two groups who read the site. On a site we build for a logistics company, that means:

• A broker-status line: in the header and footer of every page where you broker, in the words you and your counsel choose.
• One name throughout: the name on your registration, on your Google Business Profile and on every page.
• A page for each service: truckload, LTL, drayage, warehousing or freight management, each saying who moves the freight.
• A shipper request form: lane, freight, weight, equipment and dates, sent to your sales team or into your TMS. It takes a request; it doesn’t quote a price.
• A carrier page: how to set up with you, and the documents you ask for.
• Careers: the roles you’re hiring for, and an application that is easy to finish on a phone.

Our own logistics example: we rebuilt the Alvy Logistics website, 70 pages, in our own system. Alvy is owned by our co-founder Noah Alvarez, and DSI is an Alvy company. Our Web Design page sets out the whole service.

How does logistics SEO work?

Searches in this industry are specific: an equipment type, a commodity, a lane or region, a service. Logistics SEO gives each pairing you actually serve a page of its own, with its own details, so a shipper’s search has something exact to land on and search engines can see what you do and where.

Consistency counts as much as pages. The same name, address and phone number on your site, your Business Profile and the directories that list you help search engines tie them together, and a Business Profile is worth having wherever Google’s guidelines allow one. GEO makes the same pages easier for AI answers to find, read and cite. We report search work against targets, never promises. We do not guarantee search rankings, traffic, or uninterrupted uptime. More on our SEO service.

What does 3PL marketing need?

A third-party logistics company often plays several roles under one name: it brokers some loads, hauls others on its own trucks, and stores or ships goods from a warehouse. 3PL marketing keeps those roles clear. Each service page says which role it covers, and the broker rules above apply to the pages that offer brokerage. A page for each service, and for each region where there is demand, gives a shipper a page that matches the job and gives search engines a clear map of the business.

The same split runs behind the site. Under 49 CFR 371.13, a broker in other lines of business keeps its brokerage revenue and expenses apart from the rest, so the systems that take a 3PL’s requests and bills need to tag each job by role from the start.

What is different about freight broker marketing?

A freight broker sells on two sides: to shippers, who want their freight moved by someone they can rely on, and to carriers, who choose whether to haul your loads. Both sides check you before the first load, so the marketing has two audiences and one set of facts:

• For carriers: a clear way to set up with you, the documents you ask for and how loads are offered.
• For shippers: your registered name and broker status, said plainly, and how you vet carriers, from operating authority and insurance to safety record.
• Behind both: a CRM built for your brokerage that holds shipper accounts and carrier relationships in one place, with the carrier files described on our logistics software development page.

What makes a broker’s marketing work is that both sides hear the same story, told with the facts each one checks.

How does TMS integration work?

TMS integration is software work: connecting your TMS to the other tools in the office, usually through its API, so orders, loads, invoices and documents move without being retyped. Where there is no API, scheduled file exchanges, or EDI with a trading partner, fill the gap.

Our own example is order intake. AlvyOne, the operations system we built and run with Alvy Logistics, reads the order emails that reach Alvy and DSI Transportation, which shares the order system, creates each job in their dispatch system through its API, and holds anything unclear for a dispatcher. Alvy is owned by our co-founder Noah Alvarez, and DSI is an Alvy company. Between June 30 and November 1, 2026, it built 13,554 jobs from email. The AlvyOne case study shows how it works, and DSI’s own story is in the DSI Transportation case study.

How does working with us start?

It starts with a 15-minute call about where the company is headed and what is slowing it down. If there’s a fit, a written proposal follows with the work, how it would run and its cost, and nothing starts until you approve it; if there isn’t, we say so on the call. Our office is in Valencia, California, in the Santa Clarita Valley, and we work remotely with businesses across the US.