Hotel website design that puts the total price first on every page

Who is hotel website design for?

Hotel website design is the planning, writing, design and build of a lodging business’s site, and the running of it after launch. We offer web design for hotels at three levels. A single property, such as an inn, a small hotel or a campground, has one set of rooms and one front desk. A group has several properties, and often one brand across them. A national brand sells across the US under one name or several, usually with a marketing team or an agency already in place.

The level changes the work: the page plan grows, rooms and spaces multiply, and the site connects to more of your systems. The market’s ranges for each level are in the pricing section on this page, and the full picture is on what a website costs. If you want the general case first, start with web design.

What changes when the site belongs to a hotel?

The price does. A hotel site shows rates on room pages, on offer pages, in a booking button and in whatever Google puts beside them. The FTC’s Rule on Unfair or Deceptive Fees, 16 CFR part 464, defines a covered good or service to include short-term lodging, and section 464.2(b) says that in any offer, display or advertisement that represents a price of a covered good or service, the total price must be disclosed “more prominently than any other pricing information.” The California Attorney General’s page describes Civil Code section 1770(a)(29) as barring “advertising, displaying, or offering a price for a good or service that does not include all mandatory fees or charges,” and says the law applies to “most goods and services that are for a consumer’s personal use.” Each rule’s scope is set out in the sources’ own words on our hotel marketing page, and your counsel decides how they apply to your rates and fees.

What it means for the build is simple to state. We would put the total price first wherever a rate appears, and feed every price on the site from one fee schedule that you approve. A room page, an offer page and a booking button then can’t show different numbers, and a fee that changes is changed in one place. The schedule holds whatever your counsel decides belongs in the total.

Which pages does a hotel website need?

Start with a page for each room type: what the room has, who it suits, what the rate includes and what the total comes to. Schema.org’s LodgingBusiness type, the parent of Hotel and Campground, lists properties for check-in time, check-out time, whether pets are allowed, the number of rooms, amenities and star rating. Each property page would state those facts in plain words, and the markup can carry them too.

Then the pages around the rooms. An offers page lists each offer with its dates and conditions. A policies page covers cancellation, pets, parking and check-in. A getting-here page gives the address and directions. Dining, a spa or a fitness room get a page if you run them, and a gallery shows the rooms and spaces in photos you supply.

Access gets a place on every room page. The ADA’s reservation rule for lodging, 28 CFR 36.302(e)(1), calls for accessible features to be described “in enough detail to reasonably permit individuals with disabilities to assess independently” whether a room meets their needs. Your staff write and approve that description, because they know the rooms; the page holds it beside the rate. The rule’s scope is on the hotel marketing page, and counsel decides how it applies.

We wouldn’t build two pages that say the same thing for different rooms or towns. The search side of that question is covered on hotel SEO.

How should the site hand guests to the booking engine?

Your booking engine holds rates and availability and takes the reservation, and that stays with your vendor. The site we would build sends guests there from a book button on every page, and it works around the engine you have. On the call we ask the vendor what the engine accepts in a link, such as dates or a room type, so a guest isn’t asked twice.

Google’s booking module lets travelers view price by nightly price, nightly total or stay total, so a stay total on your own pages sits alongside what they have already seen. Its guidance for the page a booking link opens asks that it send users directly to the room and rate they selected, display them prominently, and load in a reasonable time and be fully functional. Where that page lives in your engine, we would test the path from the site’s side on a phone and tell you what we find, and your vendor fixes what sits in the engine.

How do event and wedding pages work?

A wedding or meeting inquiry carries different details from a room booking, so the site gives it its own pages. Each space, whether a ballroom, a meeting room or a garden, gets a page with the capacity for each layout from your own figures and photos you supply. The Knot Worldwide’s study of couples married in 2025 puts the average guest count at 117, so each space’s page states what it seats.

The inquiry form asks for the date, the guest count and the kind of event, and it sends each request to the person who handles that type. Where you keep an availability calendar, the form can show open dates. Tours could be booked from the open times you set. How event pricing sits under the fee rules is on the hotel marketing page.

What changes for a vacation rental or a campground site?

Google sorts lodging into hotels, vacation rentals and outdoor lodging, and the category affects which searches a property appears in; that detail is on hotel SEO. For the site, the category shapes the page plan. For vacation rental website design, each rental gets its own page, with its photos, house rules and a route to wherever it’s booked. A rental business with several homes would add a page that lists them.

Schema.org describes a campground as “a place used for overnight stay in the outdoors, typically containing individual CampingPitch locations.” So website design for campgrounds starts from the kinds of site or structure a guest can choose, one page for each, with the shared amenities on a page of their own and a map that shows where everything sits.

What goes into the build that visitors never see?

The site is written in our own system on Astro. Each page carries structured data, which Google says it uses to understand the content of the page, and for lodging schema.org defines Hotel, Campground and VacationRental types. The same schema.org property for amenities carries a caveat in its own words: it “does not make a statement about whether the feature is included in an offer for the main accommodation or available at extra costs.” So markup is never where a fee is disclosed. The fee sits in the page’s words, beside the price.

A sitemap is a file that tells search engines which pages you think are important. IndexNow is a ping that informs the search engines that use it, Microsoft Bing among them, about the latest content changes. Crawler rules let search and AI crawlers read the site. Launch checks stop any page with a fact still unconfirmed, so a draft line about an offer or a fee can’t slip onto the live site.

What happens to our current website, domain and email?

If you have a site now, moving it is a migration. Each old address is mapped to its new page with a permanent redirect, so a link to an old room or offer page still lands somewhere useful. Your booking engine may sit on a subdomain of your own domain or on its vendor’s address; we ask which on the call, and we leave it where it is.

Your domain stays with the registrar that holds it. Before launch we keep a copy of your DNS records and change only the ones that point the domain at the new site. The nameservers and your email settings are left alone.

Will a new hotel website rank on Google?

A site can be built so search engines read it easily. Where it ranks depends on more than the build. Google’s help for local ranking says local results are mainly based on relevance, distance and popularity, and that there is no way to request or pay for a better local ranking. Its advice on hiring an SEO says no one can promise a #1 ranking on Google.

What we control is the site: a page for each search worth winning, clear headings, structured data and fast pages. The monthly search work after launch is on hotel SEO.

Can we see a website you’ve built?

One, and only one, that we can name: the Alvy Logistics website. It runs to about 70 pages, which we rebuilt on Astro in our own system, and we look after it with Alvy now. Alvy is owned by our co-founder Noah Alvarez, and DSI is an Alvy company. Alvy’s business is freight, so the site shows how we plan and build at that size, and it says nothing about hotel work.

Who keeps the site current after launch?

A hotel site follows the calendar: offers open and close, event dates fill, a fee changes, a room type is renovated or retired. Running the site is a monthly plan, and your proposal sets that plan’s scope.

Before launch day ends, Google Analytics 4, Search Console and Bing Webmaster Tools are connected, so searches and visits are counted from the first day. Which of them led to a reservation is in your booking engine, and we would ask it for a count by source.

How does a hotel website project start?

With a 15-minute call, taken by Nicolas Perez or Noah Alvarez, our co-founders. Bring the address of your current site, the name of your booking engine and a list of your room types and event spaces. A written proposal follows, then research and the page plan, words and design, a private preview you check, and the launch.

We work with businesses across the US from our office in Valencia, and Midnite Systems was formed in 2023. Book a 15-minute call, or read what a website costs first.